ELITE SUPPLEMENTS - BEYOND YOUR BEST

At Elite Supplements, we believe that true success isn’t just measured in kilograms lifted or metres run—it’s about pushing the limits of what you thought was possible, both in the gym and in life. Our mission is simple: to help you go beyond your best, every day. Whether you're an elite athlete or just starting your fitness journey, we're here to support you, every step of the way. But we don't stop at providing top-tier supplements.

We’re committed to being more than just a brand; we’re a community dedicated to your growth, both physically and mentally which is why we are breaking the barriers within our industry. Our team of over 600 of our staff across retail, online customer support, and HQ are now certified Sports Nutritionists. Now, when you visit any Elite Supplements store, you can trust that you'll receive expert, personalised advice on your training, diet, and supplements.

We know that achieving your health and fitness goals takes hard work, discipline, and a strong support system. That’s where we come in—offering not just products, but the encouragement, resources, and inspiration you need to reach new heights.

We are - Elite Supplements. 

MEET THE CEO - Domenic Giampaolo

When a business is driven by passion—for what it does and for the success of its customers—growth is a natural outcome.

From 2007 to 2010, we opened five stores. By 2015, that number had grown to 18. Today, we’re proud to say that Elite Supplements has over 120+ stores, with more than 40 of them being franchises.

“We’re incredibly proud of the franchise model we’ve built,” says Domenic. “In the health and nutrition space, we truly believe we’ve created Australia’s best franchise model.”

“It took Miki and I over a year to develop,” he continues. “It was a massive challenge—a struggle at times—but we’re so proud of what we’ve created. Our model is turnkey from day one, deeply integrated digitally, and designed to ensure every franchise owner knows their customers as individuals—each with unique lifestyle goals, fitness targets, and personal motivations.”

Along the way, we’ve always been mindful of our own health and wellbeing. We’re told we’ve become the ACT’s largest e-commerce business, for instance, and maintaining that success requires constant effort.

We don’t want growth to overwhelm us, but we know that, like our customers, our lives are becoming more demanding every day.

“So we get it,” Domenic says. “We understand our customers because we’re just like them. We love to engage with them, to listen to their stories, and to offer support because we know what it’s like to balance hard work with personal goals.”

“Our customers are hardworking individuals with complex lives, just like us. They’re passionate about living well. Our mission—and what a rewarding mission it is—is to help make that passion a reality.”